With the tagline "Walking On Air" the Caprice brand promises lightweight, comfortable and fashionable footwear. Winning the coveted "Ladies Footwear Brand Of The Year" for the Footwear Industry Awards in the UK several years in a row they're a force to be reckoned with across the footwear industry. What sets the Caprice brand apart and what do consumers need to know to make educated purchasing choices?

This German brand has come under the umbrella group of Wortmann since 1990 with their production centre being used to lead innovation across the Wortmann empire. Caprice started as a small family-run business in August 1986. From humble beginnings in its home town of Pirmasens has since grown to be a standout leader in its industry. How, you may ask did they grow so quickly? Caprice crafted each style using the collaborative experience of three generations of shoemakers. They focused on attention to detail and the aspiration to constantly improve each season. Today, designers, shoe technicians, modellers, and engineers continue to collaborate to develop sophisticated collections.

Thanks to this their production processes are constantly optimized to deliver a high standard of quality at all times.

Caprice continues to stand out from its competitors by combining tradition and the constant quest for innovation. "As a forward-looking shoe manufacturer, we always want to do a little bit more than the others and you can feel the difference. We are constantly developing new standards that are designed to take comfort to an even higher level. With the introduction of state-of-the-art 3D technologies into the collection development process, CAPRICE has set another milestone in innovation and perfection." Caprice has constantly reinvested in its technology resulting in having the most modern research and development centre in the footwear industry, located in its home town of Pirmasens. To produce shoes that continually convince customers through their quality and fit, very special skills are required, which CAPRICE has constantly perfected. You can truly see why they say Innovation is in their DNA!

What about styling and trends? Caprice works with in-house international designers who focus on the hottest shoe and colour seasons of the season. They focus on creating on-trend styles with signature feminine touches. They offer a large variety of styles from sporty trainers, to pumps, ballerinas, sandals and boots. Each style is meticulously crafted to not only reflect trends but also to have a splash of individuality for which the brand is loved!

We've spoken Caprice's use of innovation and technology numerous times in our brand introduction. Let's review some specifics!

• CLIMOTION® stands for CLIMATE (climate) and MOTION (movement). CLIMOTION® technology is a patented technology that offers a unique combination of softness, flexibility, cushioning, and climate control for an unparalleled walking experience. The footbed is made of a newly developed material and features an elastic honeycomb structure that adapts ergonomically to the shape of your foot for maximum comfort. Additionally, channels are embedded in the bottom of the footbed, which allows air to circulate along the entire surface of the foot, keeping your feet cool in the summer and warm in the winter.
• Their signature MEMOTION footbeds feature soft memory foam that adapts to the shape of your foot, providing a comfortable and ergonomic fit. After use, the foam partially returns to its original shape. This cushioning function works while walking and helps absorb impact, ensuring a comfortable and supportive experience, ideal for those who are on their feet all day.
• Each CAPRICE AIRMOTION style contains up to 300 air-filled pockets, ensuring comfortable air circulation and shock absorption. This prevents fatigue and regulates the temperature inside your shoe. 
• Caprice has obtained a patent for its unique sole design and construction that enhances slip resistance and traction. This design incorporates fins technology and concave GRIP shells to provide a superior grip on different surfaces. Additionally, elastic innovation elements have been added to adapt to various ground conditions and stabilize the tread.

• Caprice has developed The ANTISHOKK heel technology which helps in better shock absorption and offers a significant increase in walking comfort. This technology is patented and effectively protects your spine, intervertebral discs, and joints, by reducing the load on them by about 50%.
  

What of their material selection?

Leather is their philosophy. The use of high-quality, soft leather defines the CAPRICE brand image. They carefully select first-class nappa, nubuck, and suede leather in various designs. The natural leathers offer unique durability and resistance ensuring shoes that last and fit well. Due to its perfect breathability, it supports an optimal healthy environment for your feet. With the highest precision and know-how, the leather is processed in perfect craftsmanship.

Is Caprice a sustainable brand? 

Caprice places a lot of importance on making sustainable choices. CAPRICE are a proud member of the Leather Working Group/LWG. They purchase 90% of their leather from the spring/summer collection from LWG-certified leather manufacturers, of which 75% are Gold-Rated.

Here are some further steps taken by the brand to promote sustainability:

• 40% of our shoes produced each year are already made with green renewable solar energy.
• 100% of the tanneries cooperating with us are connected to a wastewater treatment plant to ensure better and more efficient use of water.
• To keep our CO2 consumption as low as possible, we prefer sea freight for the transport of our shoes and materials with optimal utilization of the containers.
• Caprice has optimised its packaging to make it plastic-free and has significantly reduced the use of adhesives.

In conclusion: For over 30 years, Caprice has shown a dedication and passion that enabled it to stand out from its competitors. This is repeatedly demonstrated in their high-quality innovative footwear designs and their multiple awards from the Footwear Industry. 

If you are looking for a shoe that fits well, uses high-quality leather and provides a comfortable ergonomic wearing experience then Caprice just may be the brand for you! Available now in over 40 countries.

"For over 30 years, it has been the passion for shoes that has motivated us every day to work at a high level and to become better and better."

Jürgen Cölsch,

CAPRICE Managing Director