Gola Trainers & Sneakers

Gola Footwear: A Century in The Making

The Remarkable Journey of Gola

In the crowded landscape of sportswear and fashion, few brands have a story as compelling as Gola’s. Born in 1905 in the heart of Britain, Gola’s evolution from a small family-run business to an internationally celebrated icon mirrors the ebbs and flows of 20th and 21st-century history. Rooted in craftsmanship, resilience, and an uncanny ability to reinvent itself, Gola’s journey is a testament to the enduring power of heritage and innovation.

From Humble Beginnings

Gola’s genesis lies in the quiet, determined pursuit of quality football boots. Registered by Joseph Leeson & Sons, the brand quickly gained traction among athletes, becoming synonymous with performance and durability. Its early years, however, were marked by formidable challenges. By the 1930s, the company faced the dual blows of the Great Depression and the tumult of World War II, temporarily halting production.

Yet, like many great British institutions, Gola endured. Purchased by William Botterill & Sons, the brand re-emerged stronger, producing football and rugby boots that became staples for professional athletes. Despite another setback during WWII, when sports manufacturing was suspended, Gola’s reputation for quality never wavered.

Gola's Golden Age: 1960s-1970s

The mid-20th century marked Gola’s ascent to iconic status. During the 1960s, the brand diversified into track shoes and training footwear, culminating in the launch of the "Harrier" in 1968. Designed by Fred Dilley, this versatile white leather trainer with a distinctive wingflash became an instant classic. Suitable for multiple sports, it resonated with both professional athletes and style-conscious consumers, selling thousands weekly.

Gola’s golden era extended into the 1970s, with its bags becoming ubiquitous as school essentials and physio staples on football pitches. Collaborations with sporting legends, such as Liverpool FC’s Bill Shankly and England manager Alf Ramsey, bolstered its credibility. The Harrier and the Gola bag were not just products; they were cultural phenomena.

Challenges in the Modern Era

As the 1980s dawned, Gola faced an industry transformed by globalization. Brands like Nike and Adidas, with their sleek marketing strategies and global reach, posed stiff competition. Gola responded with innovative sponsorships, such as the Conference League and even the fictional football star Roy Race of "Roy of the Rovers" fame. Yet, financial pressures persisted, and by 1983, the company was on the brink of collapse.

Rescued by William Lamb & Co., Gola reimagined itself for a new generation. The brand tapped into emerging trends, targeting women with its GolaRobics line and embracing the burgeoning athleisure movement. It wasn’t smooth sailing—Gola struggled to compete with the street credibility of global giants—but the seeds of its revival were sown.

Gola's Renaissance: A Nod to the Past

The turning point came in 1996 when Harvey Jacobson’s Jacobson Group acquired Gola. Jacobson understood the unique charm of Gola’s history. By resurrecting iconic designs from its archives, the brand tapped into a wave of nostalgia sweeping the fashion world. The Gola Classics collection debuted in 2000, featuring retro-styled footwear and apparel that celebrated its heritage while appealing to modern sensibilities. The collection’s success was immediate, propelling Gola to new heights.

Celebrities like Paul Weller, the Gallagher brothers, and Jude Law embraced the brand, reinforcing its relevance in pop culture. Collaborations with Liberty Arts Fabrics in 2013 and Engineered Garments in 2024 added layers of sophistication, blending classic craftsmanship with contemporary aesthetics.

Gola's Commitment to Sustainability and the Future

Gola’s evolution isn’t just a story of reinvention; it’s one of responsibility. Recognizing the growing demand for ethical fashion, the brand launched a vegan footwear range in 2019, earning certification from The Vegan Society. In 2023, its partnership with JogOn and EvRi aimed to reduce waste by keeping sneakers out of landfills. These initiatives align with a broader commitment to sustainability, ensuring that Gola remains relevant not just to consumers, but to the planet.

Celebrating 120 Years

As Gola marks its 120th anniversary in 2025, it stands as a rare blend of past and present—a brand that honours its history while embracing the future. From the legendary Harrier to its modern collaborations, Gola continues to defy trends, offering timeless products that resonate across generations.

Investing in Gola is more than buying a pair of trainers; it’s owning a piece of British heritage. With its roots firmly planted in craftsmanship, loyalty, and authenticity, Gola’s journey is a reminder that resilience and innovation go hand in hand. For a brand that began in a small factory in 1905, the sky truly is the limit.

Gola FAQ's

Are Gola trainers in fashion?

The answer is a resounding yes! These retro-style trainers are making a real comeback for spring 2025. The Gola Elan style ticks the box for several rising trends including the jewel tones and sleek low-profile shape. Style with wide-leg denim or some animal print for a fashion-forward look. Glamour magazine recently featured Gola for their prediction of the Slim Trainer trend while celebrity Reese Witherspoon was spotted wearing the Gola brand recently.

Are Gola Trainers true to size?

Yes, most of our customers stick with their regular size in Gola. The brand doesn't offer half sizes or wide fit options so if you're generally between sizes we recommend sizing up.

Are Gola trainers wide-fitting?

Gola does not do half sizes or market itself as a wide-fitting brand. However, every trainer's style can fit differently depending on shape and width.

Are Gola trainers cool?

Since their humble beginnings in 1905, Gola has done everything in their power to reinvent itself in line with the ever-changing and volatile marketplace. As a proud British brand, Gola ensconced itself in the sport many people adore...Football! Forging strong alliances with Liverpool FC and QPR to then appointing an England team manager to their board of management, Gola secured their "cool " status from the late '60s to the present day.

In the '90s Robbie Williams could be spotted out and about in the latest Gola trainers which only heightened their popularity.

In 1996, Gola was sold to Harvey Jacobsen. He re-launched the brand as cool, fashionable and affordable.

Today, the retro styling, colourful combinations and affordability give Gola that cool and edgy vibe.

Are Gola trainers popular?

In the '60s and '70s, the most popular trainer was the Gola Harrier. Designed by Fred Dilley with its "wingflash" design and white background this trainer was the must-have shoe of this era. Selling over 6,000 pairs a week in its prime. In 2000, the Harrier returned under the "Gola Classics" collection bringing it back to No. 1 trainer again.

Today the Harrier is still a popular choice with over 500 colours now available. However, it wasn't until 1983 under the command of William Lamb & Sons, that Gola ventured onto the High street. Going into mainstream shops was a big step for Gola. This is also when they stepped into womenswear and female friendly trainers.

Who owns the Gola brand?

Navigating two World Wars and a recession took its toll on the Gola brand. Through numerous factory closures, trading becoming impossible and extensive competition from Nike and Adidas, Gola had to move with the times. They survived by continually striving to succeed. From Joseph Leeson's brainchild in 1905 to Harvey Jacobsen's re-launch in 1996, Gola has survived by its reputation and determination to continue to excel in the sports industry as well as the athleisure era of now.

What is Gola known for?

In the 1950's Gola was primarily a football boot focused brand. However, it wasn't until 1960 that this special type of shoe was accepted. Cut lower than a regular boot and also much lighter, the football boot was proven to enhance ball skill and improve performance. Gola is an iconic British sport brand. Re-inventing itself throughout the years to maintain its presence in the British and International sportswear market.

Gola's most famous creation is no doubt the "Harrier" trainer. Iconic in style with its green "wingflash" and white background, this trainer has continued to maintain its popularity status to this day.

Celebrating 120 years this year we look forward to see what the future holds for this trailblazing and innovative brand.